The day is meant to provide the benefits of massage to people who don’t normally receive massages
The “EveryBody Deserves a Massage” Week, held July 12-18, was designed to provide massages to people who may not normally have access to massage therapy. The event helps to introduce others to the benefits of massage, and to give back to the community by providing free massages.
The Association of Bodywork and Massage Professionals (ABMP) encourages massage schools, spas, massage therapy franchises, and other practitioners to find ways to participate in this event each year. Some suggestions for participation include holding a massage-a-thon for charity; volunteering after a road race to give massages to runners; giving free massages to police, firefighters, and veterans; or giving a portion of your business proceeds to charity during that week.
The Harris School of Business, which offers a massage therapy training program, was proud to be a participant in this national event this year. The Cherry Hill campus, located just 15 minutes outside of Philadelphia, was one of the participating locations. Students enrolled in the Massage Therapy program coordinated a free chair massage event. The event also had a special twist: in order to get your free massage, you had to donate a canned good. The canned goods were then donated to a local food bank.
The Cherry Hill chair massage event was well-recieved—after all, who wouldn’t want a free massage? Chair massages are designed to work on the neck, shoulder, and upper back muscles, to deliver relaxation and stress-reduction to the clients. Delivering chair massages is a good way to reach out into the community to discuss the benefits of other types of massage, such as Swedish massage, deep-tissue massage, sports massage, and therapeutic massage.
Some of the benefits of massage include:
- Reduce stress and anxiety
- Relieve back, shoulder, and neck pain
- Reduce muscle tension and pain
- Relieve tension headaches
- Improve flexibility
- Boost your immunity
- Improve overall health and well-being
For massage therapists who missed the event this year, don’t worry! You can participate next year. Participating in EveryBody Deserves a Massage week not only allows you to give back to your community, but it also gets your name out in the community and creates good will. If you begin planning your event with enough advance notice, you can contact the ABMP for marketing materials to help spread the word. Sounds like a win-win opportunity!