8 Tips for Creating a Strong LinkedIn Profile for Healthcare Workers

Linked In Profile tipsLinkedIn is a source for job postings for allied health jobs like medical assistants, surgical technologists, medical billers, and more

Are you in the job market in the field of healthcare and allied health? LinkedIn is an online professional networking site that contains a wealth of resources for jobseekers, including an easy-to-use job search feature.

Joining LinkedIn can help you tap into more than job postings. It offers career-related resources, career groups, and opportunities to make connections in your career field. LinkedIn is free of charge. If you haven’t already created a profile, why not start today?

Tips for making your LinkedIn profile strong

Tip #1: Include a photo! Make sure your photo looks professional. You should be wearing business-appropriate attired in your photo. If you don’t have a good photo, ask a friend or family member to take one. Most employers are far more likely to read your profile if you include a photograph.

Tip #2: Complete as many profile fields as possible. When you are creating your profile, you will see fields such as Summary, Experience, Education, and Skills. Fill out as many fields as you can, so that your profile is complete. You will find that creating a profile is similar to writing a resume. (You can even cut-and-paste from your resume if your resume is already written.) Just like in resume-writing, you should keep your most important skills and qualifications near the top. Make it clear in your summary what kind of job you are looking for.

Tip #3: Use keywords relating to healthcare skills. Be sure your profile contains keywords that are important to your job field. This may increase your chances of having your profile be found by a company in your field. For instance, if you are looking for a medical assistant job, be sure that “medical assistant” appears in your title and summary. Search the skills that appear in job ads that you are interested in, and be sure to use the same wording in your profile.

Tip #4: Create a shorter URL. You will be assigned a URL for your profile, but it will probably be long, with lots of numbers in it. You can customize your URL using the arrow next to the edit button. It allows you to edit or manage “your public profile settings.” This is where you can select a shorter URL. You can include your shorter URL on your paper resume, in your email signatures, and anywhere else where you want to direct someone to your LinkedIn profile.

Tip #5: Visit your profile frequently and aim for an “All Star” profile. Every time you go into the editing mode for your profile, LinkedIn will automatically give you suggestions for improving your profile and getting to the “all star” level. It might give you a checklist of additional skills, ask you to insert links, or prompt you to endorse your colleagues. Answer these prompts to help fill out your profile.

Tip #6: Look at other people’s profiles in the allied health industry. Look at the profiles of people you respect, and see what they have written. You may be able to make improvements on your profile based on what you see others have written. Obviously you would not copy what they have written, but you can get ideas this way.

Tip #7: Use LinkedIn’s resources to network in the field of healthcare LinkedIn offers many other resources for networking in your field. Here are some examples of resources you might want to use:

  • Make connections. Search for other people you know in your field, and connect with them on LinkedIn. Also, accept connections when other professionals invite you to connect.
  • Follow companies. Under the tab called “interests,” you can follow certain companies, if you have targeted specific hospitals or practices where you are hoping to work.
  • Join groups. Under the “Interests” tab, you can join groups. Search for your job title (such as “medical assistant” or “surgical technician”) in the “groups” section, and find out if there are some groups you want to join. Just join a few that look interesting to you.
  • Post articles. If you find interesting articles online, don’t be afraid to share them with others. This helps potential employers see that you are taking a serious interest in your field.
  • Endorse your colleagues. Use the “Endorse” feature to endorse the skills of other people you may know professionally. If you endorse others, they may endorse your skills too. You can even ask your instructors or other mentors to endorse you for your job skills.

Tip #8: Use the LinkedIn Job Search Feature Wisely LinkedIn automatically sends you suggested job postings that may interest you. In addition to these postings, you can do a job search of your own. With LinkedIn’s Job Search feature, you can customize your job search based on location, salary, industry, and company size. You can save favorites and save past searches. Making use of the customized searches can help you save time and avoid seeing job postings that are not right for you.

We hope these tips will help you get the most out of LinkedIn. While LinkedIn is an excellent source for searching for jobs, remember that it is more than a job-searching site. LinkedIn is a networking resource that you can maintain throughout your career. Try to keep your profile current at all times, even when you have a job. Periodically check in to follow groups, make new connections, and learn more about your job field.


These tips were provided by the Harris School of Business. Specializing in career-focused education, the Harris School prepares adults for careers in the fields of healthcare, allied health, and more.  Contact us to request more information about our career training programs.